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Web 2.0 is the new technology and design standard for world wide web. It facilitates communication, secure information sharing, interoperability and collaboration among web data and websites. It has facilitated the development of various social networking, online video sharing sites and blogs. 

Web 2.0 Features: 

1.) Search facility: 

The simplicity of finding any information with the use of keywords. 

2.) Links

Provision of links to most visited and best pages. 

3.) Authoring

Ability to authorize web pages that update themselves constantly and platform that presents interlinked work.

4.) Tags 

Simple tags that will categorize the contents. Single word description for simplicity of search.

5.) Extensions 

Work automation with the use of algorithms.

 6.) Signals 

They are like feeds in blogs that keep track of updated links and notify bloggers about them.

It describes renewal in the web economy strategy, and is a new level of interactivity. A social development acquiring through social networking sites, which  are used for Internet marketing.

 The design that sites implementing Web 2.0 follow is: 

Simple Layout:  

This provides a bunch-free navigation, as the layout has only 1 or 2  columns, easy content sorting, that is, the simplicity of browsing.

Centred orientation 

Latest site designs are based on centre layout.

Content designing

It is more like giving importance to the contents, and bringing them in a common site theme. 

3D effects 

Graphics, animations, glossy designs, bright colours are the latest designing trends. 

Background and colours 

With new technology, page backgrounds are made more attractive and eye pleasing. They highlight the importance of the actual site contents. 

Icons and buttons 

Even buttons and icons get 3D effects and attractive look. 

Big text

 Important contents are emphasized to get user attention. They are in bigger font.

Big input fields to enter data 

It emphasizes the user activity.

 

Web 2.0 from Internet Marketing Point of View: 

Now, you can prepare catchy advertisements with animations, colourful texts and buttons. Social networking sites are providing personalized profile themes for each user enrolled. Whenever a person selects a page theme, the site creating the themes gets paid 

One of the Internet marketing technique is “blog posts”. Advertiser posts the advertisement on product related blogs. Blogs provide feeds that keep a track of related links being updated and they update themselves too. Thus, it has given a whole new dimension to the world of Internet marketing.

Web 2.0, the web technologies of today that allow for easier to use and more dynamic pages, makes Internet marketing for businesses increasingly flexible and affordable. Additionally, Web 2.0 provides midsize companies with opportunities to reach new audiences and measure marketing success. Before venturing into Web 2.0 Internet marketing, however, you need to survey all of your options and understand the conditions surrounding the use of each of these new marketing strategies. 

Blogs

Blogs are all over the web. Because of their informal style and use of dynamic web 2.0 content, blogs have become effective Internet marketing venues where companies can subtly market their business or for help go to www.split-test-profits.com. What’s great about blogs is that they invite discussion among consumers and can thus be used to see how consumers react to new products or services. 

One caveat about blogs as Internet marketing channels is that they need to be updated frequently – perhaps even several times a day. Also, blog content needs to be honest. Readers are becoming increasingly more alert to blog posts written for the sheer purpose of boosting a company’s sales. 

Social networking sites

Facebook, My Space, and Fraudster are some of the most popular social networking sites. Given the rising trendiest of such sites, it is no surprise that businesses are using them as a new Internet marketing medium. 

One thing to keep in mind when using social networking sites for your Internet marketing purposes is that the consumers in this particular channel are generally young. Expect them to be very critical of the way you carry out your marketing. Be sure to keep your marketing concepts innovative, especially as the younger generation is easily bored with traditional marketing techniques. 

In particular, take advantage of the various web 2.0 technologies found on these social networking sites. Widgets are a great example of web 2.0 tools that can be used as Internet marketing mediums. American Airlines, for example, has created a Facebook widget called “Travel Bag,” which the company uses to gather information about consumers. Aware of what individual Facebook users’ travel interests are, American Airlines is able to carry out their Internet marketing by sending the users emails and discount coupons that are in line with their individual preferences. 

Podcasts 

Podcasts are audio files that are played on a computer or an mp3 player. Podcasts available on the web feature topics ranging from home improvement to sports to personal life. These audio programs are now commonly being used as an additional Internet marketing channel. Whirlpool, for example, regularly releases podcasts that focus on family-centered topics, such as helpful cooking tips and Halloween costumes or go to www.popups-generator.com. Although these topics have nothing to do with Whirlpool products, the podcasts allow Whirlpool to convey an image of what kind of company they run – that is, one that focuses on catering to the needs of families. 

A caveat of using podcasts as an Internet marketing tool is that the effectiveness of this medium has yet to be verified. Marketers are currently unable to determine how many of the downloaded podcasts are actually listened to and this has lead to ambiguity regarding the potency of using podcasts for marketing.

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